The program

Selecting the right business model is crucial to the success of a company. At the first workshop, the teams learn what a business model entails and why it's so important. The host offers in-depth insights into the business model design process, highlighting the available tools and how they can be used for each startup idea. Special attention is given to the business model canvas and the topics of key resources, key partners, USP, costs and business model.

Startups often fail because they simply overlook the market. This workshop helps participants research the markets for their projects. What does the market currently look like in my industry? Which research methods are most effective and how can I verify information found online? Participants learn about effective market research tools, receive search tips for their research and learn to analyse the market and competition.

The sales workshop focuses on marketing, positioning and sales tailored to startups and young companies. What is the ideal customer profile and how can I find the right customer base? How do I start a successful sales process? Participants are introduced to the basics in individual subject areas followed by practical exercises to reinforce everything they've learned so far. This involves simulated phone calls, emails and video conferences.

Many legal aspects often go unanswered, particularly during the early stages of entrepreneurial ventures. The aim of this workshop is to raise awareness of potential future sources of conflict related to shares, capital contributions, work performance, task allocation and the departure of a founding member. The Founder's Agreement outlines measures that provide a clear legal framework for startup ventures. The teams will also learn about legal company forms and tips on which would be most fitting for their future company.

Only those with a strong pitch will manage to attract suitable investors, new customers and other backing for their company. At this workshop, we explore the theoretical and practical aspects of a pitch. By the end of the day, each participant should have perfected their presentation and be able to gain the full attention of their audience with a captivating 2-3 minute pitch.

The intellectual property workshop gives participants insight into the world of trademarks, design protection and copyright law. In addition to explaining the terms and their functions, the workshop also covers the differences between different types of protection and the rights of rights holders. Trademark protection and registration are also discussed. Which tools are best for verifying existing industrial property rights? Participants work together to research their ideas and develop an IP strategy.

What does an entrepreneur in Austria need to know about financing and liquidity? This workshop helps you develop your own financial plan. Together, we run through the figures, import them into a tool designed for startups and analyse them. Legal issues related to financing and liquidity are also covered, exploring issues such as the link between controlling and all other departments like marketing, sales and production. Questions on your business idea will be discussed in the group and with other teams.

There's no shortage of financing instruments available to startups. But which is the right one for your idea? Would equity or debt financing be better? What types and options are there? What is venture capital? At this workshop, we provide an introduction to the various forms of financing, support schemes in Austria and explore the venture capital financing process in detail.

With so many options available in Austria, teams can often struggle to seek out the right funding, particularly during the initial stage. Two nationwide promotional banks, aws – austria wirtschaftsservice and FFG - Österreichische Forschungsförderungsgesellschaft, provide information on available funding options and answer any questions you may have. Teams also receive regular updates on funding opportunities and tenders.